Suppose we decided to target the keyword phrase, “Dog training tips”
- Now, we know that we want to build a website around this keyword, but we want to find other keywords that Google thinks are relevant from a latent semantic indexing (LSI) standpoint
- To find these specific related keywords, enter the main search phrase into Google, then copy the address of the first natural search result:
Now, return to the Google External Keyword Research Tool and enter this URL into the “Website” box, ignoring the “Word or Phrase” entry area
- Repeat this process for every site listed in the natural SERPs for your target keyword phrase and make a special note of any keyword ideas that overlap between URLs.
- Searching in this manner will return SEO keyword phrases that your competition is targeting and that Google believes to be relevant to each other.
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