Keyword Research and Selection

Keep in mind, SEO is built on keywords, not on niches

So what can be done?

The answer lies in Google’s Related Searches feature

You should target smaller, narrower sub-topics within your chosen niche

But How ?

Trying to compete in the natural search rankings for a general term like “dogs” is going to be an uphill battle

Simply copy the related search terms onto a spreadsheet and enter them into Google’s external keyword tool or any other keyword research software program to find more information on their search volumes and overall competitiveness rankings.

Simply navigate to Google and type a general keyword

Then, click on “More Search Tools” on the lower left column and finally, choose “Related Searches”.

This will bring up a list of several keyword phrases that Google considers to be related to your main keyword

Similarly, you can use the auto-complete results that pop up below your search bar to generate related SEO keywords to analyze