Let’s consider the difference

On-Page SEO: This refers to anything you can do to improve your own website like: Meta-tags, content, navigation, cleaning up errors, internal linking, alt tags, heading tags, sitemaps, etc.

Off-Page SEO: This refers to what can be done outside of a website to maximize its performance for specific keywords/phrases by acquiring backlinks.

***Most companies focus on off-page optimization and link building in particular because it is what moves the needle the most. However, these efforts will mean little if your website’s on-page optimization is not in place.